digital persona

The beta release of TrueRep has officially launched! Consumers are welcome to participate by going to www.truerep.com and signing up (trial is $9.95 per month). The beta period is expected to last several months with new features added during that time to provide more tools and value to subscribers. Intelius expects to launch TrueRep in the Spring of 2011.

TrueRep uses public records and commercially available information such as social network public profiles to give consumers insight into information available about them, and helps them understand how others might view them based on that information. It is designed for consumers to monitor and manage their online personal information, so they can feel more confident about their online persona.

TrueRep introduces a new tool for each subscriber called Reputation Score.  A subscriber’s Reputation Score is only viewable by them.  The score will initially be tallied based on 15 different parameters from an subscriber’s public profile based on three key areas – stability, trustworthiness and safety.  TrueRep will explain to each subscriber what their score means and how they can influence it based on personal preferences.

TrueRep is also a valuable service for small business owners.  In today’s tough economy, small business owners must be aware of the information about them online.  Consumers are now using the Internet to research people they do business with to ensure they are reputable.   TrueRep gives small business owners the ability to monitor what information is available about them and to promote themselves.

TrueRep is fundamentally about providing consumers awareness and control of their online reputation

 Awareness.  After proceeding through an authentication process, new subscribers are shown a summary of their background information available online. Content is presented in five categories: address history, personal information, professional information, criminal records and civil judgments.  This information represents the foundation of their digital persona and gives consumers full transparency of the public information – right or wrong – that is associated with them.

 Control.  TrueRep introduces several tools for subscribers that can be used to influence how others see them online.  The service will enable subscribers to suppress sensitive contact information, including two addresses and one phone number from their online profile so that anyone conducting a people search or background check on certain Intelius sites* will not be able to see that information.**  In the future, TrueRep will also enable subscribers additional tools to enable consumers to control their online reputation. 

 Promote. In addition to those tools, TrueRep will also empower subscribers to promote themselves if they wish.  Tools are provided so subscribers can improve Google results associated with their name and increase their visibility online.

Check out TrueRep today at www.truerep.com. TrueRep product feedback appreciated via the Customer Care form.

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*The Intelius people search sites included in the suppression capability are clearly listed in the Privacy tab of the TrueRep product.  Intelius will eventually include all its sites.  At the beginning of the beta period, however, only information from reports from Intelius.com, LookUpAnyone.com, PeopleLookUp.com and PublicRecords.com will be suppressed.  Additional sites will be added to this list as this service is integrated with those operating sites.

** The suppression feature in TrueRep allows a subscriber to suppress two addresses and one phone number from one profile they select.  There is the chance that the information a subscriber suppresses could be found in a search on one of the participating Intelius sites due to the fact that Intelius may have more than one profile attributed to a particular person or that new data has been added to a record.  For more information, please refer to the Intelius Privacy Policy –www.intelius.com/privacy/php.